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This site states the following, "2 Emerald Webbing Heavy Duty Ratchet Straps." We noticed that the web site also stated " Paramount Products was founded on the core principles of successful business operations." It also stated " We start with the finest raw materials available, utilize innovative design and precise manufacturing processes, and work tirelessly to provide the highest quality cargo control products to the transportation industry at extremely competitive prices." The header had all purpose straps as the highest ranking keyword. It was followed by beams, binders, and Boat Tie Down Straps which isn't as ranked as highly as all purpose straps. The next words the site uses is brackets. buckles was also included and might not be understood by web crawlers.